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Board Meeting – June 26, 2024 – 4:00pm

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Nature Labs Relocates to Vineland

Economic Development

by The Authority

When it comes to attracting high-quality businesses to South Jersey, Cumberland County is literally “sitting pretty” as it welcomed cosmetics manufacturer Nature Labs to town during a ribbon cutting ceremony held recently. Nature Labs CEO, Lou Rivers, employees and board members were joined by Cumberland County Freeholder Director Joe Derella and Deputy Director Doug Long, Cumberland County Improvement Authority (CCIA) Executive Director Jerry Velazquez, CCIA Construction and Economic Development Director Jim Watson, plus other city and county officials, during the ceremony at the company’s new facility in Vineland.

County Freeholder Director Joe Derella noted, “When we first met with Lou and his team to review financing and location options, we were determined to do everything we could as a team to convince them to relocate here from California. Their decision to make the move is a great example of public and private entities working together for the greater good.”

“We couldn’t be more pleased to welcome Nature Labs to Cumberland County,” said CCIA Board Chairman Robert Nedohon.  “They are a perfect addition to the manufacturing operations located throughout the area and a great example of the type of company we are hoping to continue to attract.”

Nature Labs is a contract manufacturer of fine cosmetics, over-the-counter preparations, personal care products, and private label formulations. “Vineland was a good choice for us,” said Lou Rivers, Nature Labs CEO. “As promised, the County, Improvement Authority and City of Vineland officials have been very cooperative and worked hard to make this move happen, and happen in a very timely manner.”

Nature Labs had a home office in Medford, NJ for three years with its manufacturing facility in California, which are now under one roof at the Vineland facility. It will initially employ a dozen people at its 46 North West Avenue, Building B, Unit #1, in Vineland. Renovations are nearly complete and Nature Labs expects to have operations up and running in the next few weeks. Employment is forecasted to grow to 40 employees relatively soon, with future plans to grow up to 100 employees. “This location allows us to add another 10,000 sq. ft., which was another attractive benefit of moving here,” noted Rivers.

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